HISBE stands for How It Should Be.

HISBE stands for How It Should Be. We’re not a health food shop. We’re not an exclusively vegan or vegetarian food shop. We’re a regular supermarket – operating how it should be. And we want to transform the food industry by challenging the way big supermarkets do business.

We won’t bombard you with hundreds of products all owned by a handful of giant corporations. Call us rebellious, but how many versions of the same cornflake, porridge oat, loo roll and baked bean do we need? It’s all profit, popcorn and propaganda.

Instead, we offer a range of everyday groceries thoughtfully sourced from small, local producers and brands that trade responsibly, fairly and sustainably.

For you, this means healthier and more ethical options. Our suppliers get a fair price for quality products. And we can show the big supermarkets How It Should Be.

So if you care about where your food comes from, then shop with us. Vote with your cash. And let’s become a force for good in food and farming.

1 comment

  1. Excellent!
    I love our Worthing branch. It is so refreshing to walk and look around the variety of healthy alternatives to the high street.

    It is a kind of place you want to step into and know that the best is there!

    Thank you and don’t go anywhere…..

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38-42 Portland Road
Worthing BN11 1QN
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Mon to Thurs 10am to 5pm Fri & Sat 10am to 5.30pm Sun 10am to 5pm

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